Last Updated On:  2022-09-26 15:10:19.753701
Author: Philipe Bujold

import pyreadstat
import statsmodels.api as sm
from statsmodels.stats.weightstats import DescrStatsW

from scipy.stats import pearsonr

import seaborn as sb 
cm = sb.diverging_palette(5, 250, as_cmap=True)

import plotly.express as px
import plotly.io as pio
pio.renderers.default = "notebook"
from plotly.subplots import make_subplots

C:\Anaconda\lib\site-packages\itables\javascript.py:63: UserWarning:

Did you know? init_notebook_mode(all_interactive=False, connected=True) does nothing. Feel free to remove this line, or pass warn_if_call_is_superfluous=False.

C:\Anaconda\lib\site-packages\IPython\core\interactiveshell.py:3457: DtypeWarning:

Columns (5,168,233) have mixed types.Specify dtype option on import or set low_memory=False.

Original dataframe lenght: 4180
...
Lenght after filtering: 4180

Demographics#

View all data#

region var193 ethnicity education income marital_status age_group SASSY politics sex smUse_facebook smUse_instagram smUse_pinterest smUse_reddit smUse_snapchat smUse_tiktok smUse_twitter smUse_youtube smUse_other smUse_none smDaily_facebook smDaily_instagram smDaily_pinterest smDaily_reddit smDaily_snapchat smDaily_tiktok smDaily_twitter smDaily_youtube smDaily_other smDaily_none smInterest_health smInterest_finance smInterest_weather smInterest_tech smInterest_climate smInterest_food smInterest_lifestyle smPost_facebook smPost_instagram smPost_pinterest smPost_reddit smPost_snapchat smPost_tiktok smPost_twitter smPost_youtube smPost_other smPost_none smPositive_health smPositive_finance smPositive_weather smPositive_tech smPositive_climate smPositive_food smPositive_lifestyle smNegative_health smNegative_finance smNegative_weather smNegative_tech smNegative_climate smNegative_food smNegative_lifestyle smLikely_health smLikely_finance smLikely_weather smLikely_tech smLikely_climate smLikely_food smLikely_lifestyle waste_adp wasteSteps_list wasteSteps_expire wasteSteps_favail wasteSteps_compost wasteSteps_fcheck wasteSteps_ffull wasteSteps_usage wasteAtt_sust wasteAtt_clim wasteAtt_cash energy_solar_payFor energy_solar_choice energy_solar_oePurchase energy_solar_oeInstall energy_solar_resp energy_solar_consider energy_solar_adp energy_solar_dNorm energy_solar_pNorm energy_solar_iNorm energy_solar_cost energy_solar_intent energy_solar_cBenefit energy_solar_pBenefit energy_solar_efficacy energy_solar_interest energy_green_payFor energy_green_choice energy_green_oePurchase energy_green_consider energy_green_adp energy_green_dNorm energy_green_pNorm energy_green_iNorm energy_green_cost energy_green_intent energy_green_cBenefit energy_green_pBenefit energy_green_efficacy energy_green_interest ev_rentalAtt_quantity ev_rentalAtt_reason ev_rentalAtt_duration ev_rentalInd_adp ev_rentalInd_consider ev_rentalInd_avail ev_rentalInd_dNorm ev_rentalInd_pNorm ev_rentalInd_iNorm ev_rentalAtt_range ev_rentalAtt_chargeSpot ev_rentalInd_cost ev_rentalInd_cBenefit ev_rentalInd_pBenefit ev_rentalInd_efficacy ev_rentalInd_interest ev_purchaseAtt_quantity ev_purchaseInd_adp ev_purchaseInd_consider ev_purchaseInd_dNorm ev_purchaseInd_pNorm ev_purchaseInd_iNorm ev_purchaseAtt_range ev_purchaseAtt_chargeSpot ev_purchaseInd_cost ev_purchaseInd_cBenefit ev_purchaseInd_pBenefit ev_purchaseInd_efficacy ev_purchaseInd_interest pbd_stats_mealThree pbd_stats_mealTotals pbd_adp_intention pbd_reason_adp pbd_reason_money pbd_reason_env pbd_reason_health pbd_reason_peta pbd_adp_sharing pbd_sharing_family pbd_sharing_friends pbd_sharing_colleagues pbd_sharing_neighbors pbd_sharing_socialMedia pbd_social_notSharing pbd_interest_health pbd_interest_env pbd_interest_money pbd_interest_orgHealth pbd_interest_orgEnv pbd_adp_roleModel pbd_attitudes_health pbd_attitudes_money pbd_attitudes_env pbd_attitudes_envChoice pbd_attitude_healthChoice pbd_attitude_moneyChoice pbd_attitude_cc
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Noneregionvar193ethnicityeducationincomemarital_statusage_groupSASSYpoliticssexsmUse_facebooksmUse_instagramsmUse_pinterestsmUse_redditsmUse_snapchatsmUse_tiktoksmUse_twittersmUse_youtubesmUse_othersmUse_nonesmDaily_facebooksmDaily_instagramsmDaily_pinterestsmDaily_redditsmDaily_snapchatsmDaily_tiktoksmDaily_twittersmDaily_youtubesmDaily_othersmDaily_nonesmInterest_healthsmInterest_financesmInterest_weathersmInterest_techsmInterest_climatesmInterest_foodsmInterest_lifestylesmPost_facebooksmPost_instagramsmPost_pinterestsmPost_redditsmPost_snapchatsmPost_tiktoksmPost_twittersmPost_youtubesmPost_othersmPost_nonesmPositive_healthsmPositive_financesmPositive_weathersmPositive_techsmPositive_climatesmPositive_foodsmPositive_lifestylesmNegative_healthsmNegative_financesmNegative_weathersmNegative_techsmNegative_climatesmNegative_foodsmNegative_lifestylesmLikely_healthsmLikely_financesmLikely_weathersmLikely_techsmLikely_climatesmLikely_foodsmLikely_lifestylewaste_adpwasteSteps_listwasteSteps_expirewasteSteps_favailwasteSteps_compostwasteSteps_fcheckwasteSteps_ffullwasteSteps_usagewasteAtt_sustwasteAtt_climwasteAtt_cashenergy_solar_payForenergy_solar_choiceenergy_solar_oePurchaseenergy_solar_oeInstallenergy_solar_respenergy_solar_considerenergy_solar_adpenergy_solar_dNormenergy_solar_pNormenergy_solar_iNormenergy_solar_costenergy_solar_intentenergy_solar_cBenefitenergy_solar_pBenefitenergy_solar_efficacyenergy_solar_interestenergy_green_payForenergy_green_choiceenergy_green_oePurchaseenergy_green_considerenergy_green_adpenergy_green_dNormenergy_green_pNormenergy_green_iNormenergy_green_costenergy_green_intentenergy_green_cBenefitenergy_green_pBenefitenergy_green_efficacyenergy_green_interestev_rentalAtt_quantityev_rentalAtt_reasonev_rentalAtt_durationev_rentalInd_adpev_rentalInd_considerev_rentalInd_availev_rentalInd_dNormev_rentalInd_pNormev_rentalInd_iNormev_rentalAtt_rangeev_rentalAtt_chargeSpotev_rentalInd_costev_rentalInd_cBenefitev_rentalInd_pBenefitev_rentalInd_efficacyev_rentalInd_interestev_purchaseAtt_quantityev_purchaseInd_adpev_purchaseInd_considerev_purchaseInd_dNormev_purchaseInd_pNormev_purchaseInd_iNormev_purchaseAtt_rangeev_purchaseAtt_chargeSpotev_purchaseInd_costev_purchaseInd_cBenefitev_purchaseInd_pBenefitev_purchaseInd_efficacyev_purchaseInd_interestpbd_stats_mealThreepbd_stats_mealTotalspbd_adp_intentionpbd_reason_adppbd_reason_moneypbd_reason_envpbd_reason_healthpbd_reason_petapbd_adp_sharingpbd_sharing_familypbd_sharing_friendspbd_sharing_colleaguespbd_sharing_neighborspbd_sharing_socialMediapbd_social_notSharingpbd_interest_healthpbd_interest_envpbd_interest_moneypbd_interest_orgHealthpbd_interest_orgEnvpbd_adp_roleModelpbd_attitudes_healthpbd_attitudes_moneypbd_attitudes_envpbd_attitudes_envChoicepbd_attitude_healthChoicepbd_attitude_moneyChoicepbd_attitude_cc

Exploratory GUI of all data#

The sample is slightly skewed from general US census data (as well as SASSY data) - reweighing will correct this.

Plots of Demographic data#

All data averages are reweighed on ethnicity and SASSY scores.